Microsoft Dynamics 365 customer insights

Thanks to digitization, modern marketing today goes far beyond pure advertising measures: Target group-specific campaigns along the customer journey have significantly increased the accuracy of lead generation measures and can be optimized through detailed tracking of reactions. 

The CRM solution Microsoft Dynamics 365 Customer Insights offers the ideal platform for teamwork between marketing and sales: Sales provides valuable information about existing customers, prospective customers and contacts, e.g. from LinkedIn, which marketing can segment into target groups. To ensure that the right contact person at the desired customer can be approached in the right way with powerful arguments, the information is prepared depending on the job role and linked to the appropriate customer journey for targeted campaigns.

The development of dedicated customer journeys with Dynamics 365 Customer Insights enables targeted communication across all marketing channels such as landing pages, online marketing, newsletters, events, tele Sales or incoming inquiry processing from websites or social media platforms in a CRM software. This allows you to calculate your marketing budgets individually for the respective channels and track the effectiveness directly in the CRM during the campaign run.

• Central customer and contact management across all Microsoft Dynamics 365 Apps
• Extensive target group segmentation and persona descriptions
• Development, automation and continuous maintenance of individual customer journeys
• Cross-channel campaign management directly in Customer Insights
• Lead management in teamwork with sales

• Target group specific campaign management
• Marketing automation along the customer journey in CRM
• Conversion tracking of newsletters, bots & websites
• Management of online & onsite events

Highlights 

• Tracking activities in your campaigns and channels in CRM
• Direct implementation of findings on current and future campaigns 
• Transparency about the actual customer journey of your target groups
• Integration of Microsoft Dynamics Customer Voice for online surveys
• Extensive analysis and forecasting tools      

Digital Marketing with Microsoft Dynamics 365 Customer Insights has an unbeatable advantage: you have the option of taking on the position of a silent observer at any time as soon as your target persons have agreed through the double opt-in process. 

This allows you to Dynamics 365 CRM solution to gain valuable insights for optimizing your campaigns or websites or landing pages. Which content on your website is particularly interesting and where do visitors bounce off particularly quickly? Which offers work well in mailings, how often are newsletters actually opened and what is the best way to create a call to action? 

With Microsoft Dynamics 365 Customer Insights allows you to track the activities of your target groups in newsletters as well as users of bots, apps and website visits and gain new insights into your target groups using extensive analysis tools. In combination with market data and evaluations from your business areas, you learn about the wishes of your customers, prospects and contacts and can open up new target markets together with your colleagues. 

There's no question: it's still the most beautiful in person! However, live events are associated with long planning phases and high costs - regardless of whether all registered guests actually take part. 

Due to the pandemic, online events, webinars and web conferences have become much more attractive and offer space for regular smaller customer highlights as well as training series or team events. 

To make every event an experience, the CRM software offers Microsoft Dynamics 365 Customer Insights offers comprehensive event management from planning to implementation in Microsoft Teams to follow-up. This means you can respond to inquiries about training, webinars and internal meetings at short notice without having to forego professionalism.

Highlights

• Convenient participant management and tracking
• Invitation management via campaigns
• Comprehensive Agenda-, room allocation and speaker management
• CRM integration in Microsoft Teams for online events
• Budgeting and post-calculation
• Post-processing and data maintenance in the contact and customer base