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  • Digitization in sales creates a level of transparency that has never been achieved before, and the shoulder-to-shoulder relationship between marketing and sales provides efficient ways to make even better use of the potential of our customer relationships
  • Thorsten Roesner
  • Director Business Process Management, Hans Turck GmbH & Co. KG

Lead management, online campaigns, marketing automation, events, group-wide reporting: Hans Turck GmbH & Co. KG digitizes sales and marketing Microsoft Dynamics 365 CRM.

Company's Profile

  • Specialist for sensor, fieldbus, connection and interface technology as well as HMI and RFID
  • 4.800 employees in over 30 country companies
  • Distributors in other 60 states

task

  • Comprehensive reporting of marketing activities
  • Connection 16 of different ERP systems
  • Digitization and automation of sales processes

reasons

  • Automated lead management and qualification
  • Iterative project approach and close coordination between all parties involved including key users

Implemented solution

  • Microsoft Dynamics 365 CRM
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