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29 January 2018

Personalized product recommendations with LS Recommend

With the recommendation software LS Recommend, retailers can offer their customers a unique shopping experience - on all sales channels including social media. The ERP specialist KUMAVISION, which focuses on the retail market, presents the solution at EuroCIS (Hall 9 / Stand A36). LS Recommend supports stationary cash registers, mobile devices at the PoS and online shops. LS Retail is responsible for the development.

The branch and retail sector is facing fundamental challenges: New experience stores are conquering the pedestrian zones, while modern technology such as Click & Collect is leading to a merger of online and stationary retail. That is why personalized shopping experiences are becoming increasingly important.

LS Recommend is one cloudbased software as a service (Saas), which analyzes the customer's purchasing behavior and recommends products that match the customer's individual preferences. This can be done on stationary PoS systems and cash registers as well as via mobile sales assistants in the branch or the customer's smartphone. Of course, this can also be continued in the retailer's online shop, so that an individual shopping experience can be realized across all channels. As a result, companies improve customer service and create a unique shopping experience both online and offline. At the same time, they strengthen customer loyalty and increase their sales figures through targeted cross-selling and upselling.

World leading retail software

LS Recommend is an extension of the world's leading retail software LS Nav, which is in use at some 66.000 branch installations. The advantages for the user: LS Nav is hardware-independent, integrates all peripherals and also runs on mobile devices - with a surface optimized for touchscreens. In addition, centralized data collection allows all employees to work in one system, and to leverage other intelligent features such as cross-selling and inventory surveys, viewing product videos or direct customer engagement via social media.

Strong partnership

Behind the intelligent solution is Microsoft Cortana Intelligence, so businesses are benefiting directly from Microsoft's strong investment in advancing this technology. At the same time, retailers and retailers rely on KUMAVISION's industry know-how, which is reflected in numerous best-practice processes and ensures the adaptation of the software to individual needs.

More flexibility with Cloud

Because LS Recommend a CloudSolution, retailers can react flexibly to fluctuating employee numbers - for example in seasonal business - and save costly investments on their own server hardware. New branches can be connected quickly and easily.

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