B2B online shops in wholesale

Your B2B online shop should be seamlessly integrated into your ERP system Microsoft Dynamics 365 Business Central. This ensures smooth synchronization of orders, inventory and customer data - in both directions. Complete integration saves time, reduces errors and improves customer satisfaction. Articles, descriptions - including photos - and of course prices are maintained exclusively in the ERP software. Problems with interfaces and duplicate data maintenance are thus consistently avoided.

An intuitive design and easy navigation are crucial. Your business customers expect quick access to product information, ordering processes and account details. Make sure that your shop is user-friendly and offers an excellent user experience. Also indispensable in the B2B environment: a display optimized for mobile devices such as smartphones and tablets.

In the B2B sector, personalized offers and prices are common. Use the data from Dynamics 365 Business Central to create customized shopping experiences. These include customer-specific catalogs, individual prices and quantity-dependent discount scales. Convenient functions such as different delivery addresses for major customers and automatic status updates via email or app increase customer satisfaction and thus customer loyalty.

Since you work with sensitive customer and business data, the security of your online store is of utmost importance. Supporting current security standards and regular updates are non-negotiable. Choose an online store that is tailored to the European and German market in order to comply with all relevant local compliance regulations. Shop offers that are independently certified strengthen your customers' trust.

Consistent availability and short response times are essential. The service provider for your new online shop should not only be familiar with the shop, but also with the connected ERP system. In many cases, it is a good idea to obtain the online shop through the ERP partner and, if necessary, to integrate a specialized shop provider.

The same applies to online shops: the cheapest solution is not always the most economical solution. Choose an established shop provider with a modern technology base. This gives you access to a larger community of companies that use this solution. At the same time, the range of implementation partners for this shop solution is increasing. Critically examine the shop provider's pace of innovation and also consider functions that you may only want to use later, such as shipping to countries outside the EU or connecting to logistics and fulfillment service providers.

Use a standard solution and avoid individual adjustments wherever possible. This not only gives you a short time to value and reduces cost risks, but also ensures that your new online shop can be updated. In many cases, a standard solution also makes it easier to connect to marketplaces such as Amazon or eBay via standard interfaces. Extensions such as creating item descriptions with AI also work more easily with standard solutions, as individual adjustments are unnecessary.