11. January

KUMAVISION at EuroCIS: More success with Omni-Channel

"More success with Omni-Channel" - this is the slogan used by KUMAVISION at the EuroCIS (Hall 9 / Stand A36) to show the new version of the complete retail software LS Central (formerly LS Nav Retail). As an integrated solution, LS Central combines POS, POS, store management and head office in one software. The consistent networking of all company divisions and sales channels, a uniform database and a modern technology platform create the basis for detailed evaluations, smart store concepts and automated marketing campaigns. Co-exhibitor and partner Dynamicweb presents an e-commerce platform that seamlessly integrates with LS Central. LS Central is based on Microsoft Dynamics 365 Business Central.

"The consistent integration of e-commerce and stationary retailing not only creates lean processes across the company, but also provides valuable insights into cross-channel customer behavior," explains Markus Brunner, Head of Retail Solutions at KUMAVISION. In addition to the well-known functions for checkout, PoS, store management and head office with purchasing, logistics and financial accounting brings the retail complete software LS Central (formerly LS Nav Retail) in the new feature with a built-in omnichannel support with. Retailers are now able to comfortably operate all sales channels with just one software, without resulting in friction losses through interfaces or duplicate data maintenance.

Real omni-channel solutions

More and more retailers are using an omnichannel strategy to respond to customers' changing buying behavior. This places high demands on the software used, which must cover all channels. The partner and co-exhibitor dynamicweb offers a comprehensive e-commerce platform that seamlessly integrates with the LS Central retail software. Whether business-to-business (B2B), business-to-consumer (B2C) or business-to-administration (B2A): Dynamicweb supports all relevant e-commerce features. The e-commerce solution comes with numerous features such as self-service, personalized offers or mail notifications after shopping cart cancellation already in the standard.
The communication between e-commerce platform and LS Central takes place in real time. Data such as articles, prices, stock or customers are maintained centrally in LS Central and transferred to the e-commerce solution. Customer-specific product ranges and prices, graduated access authorizations or individual payment conditions can be set up easily. The seamless integration of online and stationary trading thus created the basis for cross-channel marketing campaigns, logistics concepts and detailed evaluations of the overall customer behavior.

Smart stores with LS Central for a unique shopping experience

LS Central brings the classic branch into the digital age with numerous new features. Retailers thus create a digitally driven shopping experience, increase the quality of advice and lure even online-affine customers back to the store with smart stores. The basis of smart stores is the consistent networking of different technologies and data sources. For example, the LS Central retail software is the leading system. Not only does it transfer all prices in real time to electronic shelf labels, it also provides advanced product information to self-service pillars, and also fills digital content content signage. External data such as time, weather or weekday special offers with action prices (happy hour, cyber monday, etc.) can be automatically recorded. The maintenance of all content takes place cross-branch in LS Central, so that retailers also benefit from the scaling effects even with a small number of stores. In sales, mobile cash desks improve the quality of advice and service. In addition to apps for smartphones and tablets, LS Retail also offers a web client. Companies are thus free in the choice of cash desk hardware. With LS Recommend, a solution is also available for inpatient and mobile health insurances, which creates individual product proposals on the basis of artificial intelligence and thus increases sales through up- and cross-selling.
Concepts such as Click & Collect, online reservation, inventory retrieval, and push-push push notifications with offers on the smartphones of customers who are close to the stores are helping Smart Stores to consistently network with each other and to strengthen customer loyalty and develop new customer groups with genuine omnichannel solutions.

Email Marketing and Campaign Automation with LS Central

KUMAVISION and LS Central provide comprehensive support for the conception, execution and evaluation of digital campaigns. Intelligent assistants and numerous automated functions relieve the dealer, strengthen customer acquisition and customer loyalty and thereby increase sales. Rigid newsletters are a thing of the past with LS Central: Personalized e-mails with individual offers are automatically generated by the system on the basis of freely definable rules, the customer history and AI-based product suggestions. Customer groups can be flexibly segmented according to different characteristics. Trigger e-mails - such as greeting new customers, coupons for birthdays or special offers to reactivate - sent the system also automatically. With multi-level campaigns, the entire product lifecycle can be mapped. In addition to e-mails, classic print mailings as well as in the future also messenger services as well as social media are supported. The basis for the automated campaign control is the cross-channel customer behavior. This gives traders a powerful tool for efficiently linking e-commerce and brick-and-mortar retail. Individually configurable dashboards provide a clear graphical analysis with all relevant KPIs to measure the success of a marketing campaign based on robust numbers.

LS Central: The central hub for all content

Product descriptions, images, videos, specifications, trim levels, color variations, manufacturer information, 3D animations, safety notices, digital signage content and, of course, pricing and availability: Merchants in particular need a variety of omni-channel solutions with e-commerce components Information in different formats. LS Central can therefore be enhanced with Content Management System (CMS) and Product Information Management (PIM) features. The advantage: all information is centrally maintained at one point and automatically output to the different channels.

Unified Platform Microsoft Dynamics 365

The retail solutions of LS Retail and KUMAVISION are based on Microsoft Dynamics 365 Business Central, Dynamics 365 is the current version, previously under the name Dynamics NAV (Navision) well-known software platform. With Dynamics 365 Microsoft combines classic ERP, CRM and business intelligence applications as well as Office 365 on a groundbreaking technology platform. Companies increase efficiency through interface-free workflows and gain valuable insights from their data.


+49 800 5862876